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The House prepares Prima Dental to take on the world
Prima Dental used IDS, which attracts dental professionals and distributors from around the world, to showcase an interactive website, a sales tracking tool, an e-learning training programme and an App designed to support distributor salesforces in the 100 countries their products are available.
“From the outset The House has shared our ambition and often fuelled it too.” Said Prima Dental CEO, Richard Muller. “They really got to the heart of our business and teased out what makes Prima Dental special and how this can be used to deliver commercial advantage.”
The extensive rebranding programme sees a revised corporate icon, a new bespoke typeface and a colour palette that stand outs from industry competitors. The creative work is supported by new sales tools (brochure, App and online sales tracking) and a new global website created to appeal to distributors, dentists and prospective new employees.
The House are also scripted and storyboarded a new corporate film, produced by Bath based Suited and Booted the film outlines Prima Dental’s approach to building marketing partners across the globe and how the company’s world-class facility produces micron accurate, carbide, diamond and steel dental burs.
Speaking of the partnership with Prima Dental, Graham Massey, Managing Director of The House said “What was on show in Cologne is the culmination of many months hard work, talent and dedication from the team at Prima Dental and The House. We have helped to create a stunning brand, a market leading online marketing tool and a set of communication tools that set Prima Dental apart from its competitors. Most importantly of all, Prima Dental has already started to generate business as a result of their investment in The House.”