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No half measures for The House in Cheltenham race brand
GO2 appointed The House to oversee a completely new look and feel for this new South West road-race. This is the fifth project that the Bath based brand specialist has undertaken for GO2 following on from the companies own brand, Plymouth 10k, Gloucester 10k and the Plymouth Half.
The event name and identity play on the ‘apostrophe’ device to create a sense of ownership by the city of Cheltenham, “For events like a half marathon to succeed it is vital that the local community really get involved. Creating an identity that heroes the runner’s and their stories is vital in creating a race that becomes a regular fixture in Cheltenham’s busy calendar. We’re delighted with the work The House has created, adding and using the apostrophe really captures the idea that the race is for everyone in Cheltenham” Said Amy Budd, Marketing Manager from GO2.
Steve Fuller, Creative Director at The House adds “This is really rewarding work for the team at The House, using our brand skills to encourage communities to run for their health or to raise money for good causes.”