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SACO appoint The House
SACO are one of the leading serviced apartment providers in the world and the appointment of The House marks the next stage in their ambitious growth plans. Brand Director, Jayne Mansfield and Creative Director, Steve Fuller will lead the programme, working closely with SACO’s Marketing Director Jo Redman
Jo described why The House was selected, “out of all the agencies we felt they had the best experience and demonstrated a good understanding of our requirements. The initial recommendation from Caroline Harris at Spirit PR also counted. Throughout the process The House has come across very well as a team and been receptive to feedback. We believe that The House is a good fit for our business going forward.”
The research part of the programme has commenced with conclusions and a board presentation likely mid to late April.
Of the appointment, Steve Fuller said, “We’re delighted to be working with SACO. A number of the team at The House have a travel background so it’s exciting to be able to put our brand skills to a sector that we really believe in.”