The May edition of South West Business Insider has a great feature article on the South West’s booming creative sector – “one of the most alive sectors”. Our Creative Head Steve Fuller was interviewed, and we are flattered to have had the chance to share our thoughts about the surge of creativity and ingenuity in the region we love.
In the article, Steve argues that the strength of the South West lies in the different communities that make up the creative sector, as well as the multidisciplinary practices that arise as a result of this. Rather than fit a single narrative, the multifaceted businesses and people in the South West are a story of their own: “there’s no one story about the region when speaking creatively”. This is what makes the region inspiring and vibrant: there are always possibilities to bring diverse elements together.
The South West is also home to a range of purpose-led organisations that marry creativity with environmental and social sustainability, such as Ecotricity and Yeo Valley. This is a distinctive feature of the South West and something that enterprises in the region can make more of, especially with Bristol serving as this year’s European Green Capital.
The article, which is available to subscribers, also looks at creative property space, community concerns and includes interviews with other leaders in the creative sector. It’s well worth tracking down a copy.