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How manifestos win hearts and minds
At The House we’re big believers in the power of the corporate manifesto. A well crafted, ‘longhand’ manifesto can serves as a call to arms for all those that work with you and buy from you. A manifesto communicates what your brand exists to do and which values underpin your business and drive it forward. It goes deeper than a mission statement or a list of abstract nouns. A really good manifesto speaks to the emotions and expresses the soul of your business and brand.
Our Business Head Graham Massey has written an article for Salt Magazine on the topic of brand manifestos and how they can express your vision and win over hearts and minds. By breaking down the five magic ingredients of a great manifesto and sharing some of our favourite examples, Graham shows how and why you can create a purpose-driven manifesto to act as the backbone of your business.
You can read the full article here.