Blog
The House takes Julian House Bike Workshop up a gear
The House has been working with Julian House Bike Workshop, a social enterprise project from local charity Julian House, to take its business strategy and communications up a gear.
So far we’ve held two business strategy sessions as part of a pro bono project, helping the social enterprise to identify different customer groups and hone its competitive offer. We are now developing a set of messaging and narrative tools that will equip the team to communicate clearly and effectively with different audiences.
Julian House Bike Workshop recently changed its name from Bath Bike Workshop after opening new locations in Trowbridge and Bristol. Each workshop offers a range of services for keen and amateur cyclists. The social enterprise has won several contracts with local organisations, including Wiltshire Police, to supply bike maintenance services. It has also customised bikes to meet the needs of differently-abled cyclists and run skills workshops for Julian House service users, training them in how to refurbish donated bicycles that they are then able to keep.
Emma Maggs of The House said: “There are amazing stories around Julian House Bike Workshop’s social impact, but it’s also simply a really good bike workshop that can compete commercially on its expertise. It’s an exciting challenge to bring the two strands together.”
Matthew Roberts, marketing executive at Julian House, said: “Working with The House has given us a great opportunity to explore the value of what we’re doing at Julian House Bike Workshop. They are helping us to communicate in a way that comes right from the heart of our project and it’s exciting to think that pretty soon we’ll be putting all this into practice.”
The House has a long association with Julian House and its social enterprise projects, having previously developed creative work for the charity’s Christmas campaign. We are very excited to now work with Julian House Bike Workshop on this project.