Blog
A purpose-led brand re-launch for fast-growing LDL
We’ve delivered a major brand re-launch for Bath-based LDL, a leading supplier for kitchen and bedroom manufacturers and suppliers. This includes a newly defined purpose and proposition brought to life by a new brand identity and company charter.
We worked with LDL to conduct an in-depth review of every aspect of its business, including its purpose, business strategy, process and systems, internal culture and brand identity.
Managing Director Matthew Lord said:
“The House helped us to identify our major strengths and develop clear future objectives. Since we started 12 years ago we have achieved consistent year-on-year growth. With a renewed sense of purpose driving our brand, we are confident that we can now take our business to the next level.”
We developed a new brand identity with a new strapline - “Designed for Life”. The logo resembles a signature, in order to convey the commitment to quality and durability that LDL makes to its customers and suppliers – that its products and its relationships are “built to last”.
We also created a set of standards to which employees can ‘sign up’, aware that the whole team at LDL would have to be engaged and committed in the firm’s new direction for the brand re-launch to be successful.
LDL is now investing in marketing brochures and a new website that explain its refreshed aims and strategy. The re-launch coincides with the relocation of LDL’s Bath headquarters to larger premises in the Bath Business Park, doubling the space of its current premises.