Blog
The House helps the University of Bath kick off £66m fundraising campaign
The University of Bath has launched a new £66m fundraising campaign to mark its 50th anniversary. We’ve created the overarching concept and design executions to support it.
The new concept - “help us to look further” - was inspired by the University’s ground-breaking research achievements as well as the city of Bath’s scientific heritage, which includes the discovery of Uranus by William Herschel.
To tell this story, we designed a suite of marketing materials to support the campaign’s launch event, including event invitations and a brochure.
The launch took place at the top of the Gherkin on 4 June in London. This was followed by a dinner at the Roman Baths in Bath on 30 June hosted by the University’s Chancellor, the Duke of Wessex.
“It has been a pleasure working with The House to develop our first fundraising campaign,” says Gavin Maggs, Director of Development and Alumni Relations at the University. “I have been particularly impressed by their rapid understanding of our brand and donor base and am delighted with the end result.”
We started by conducting research into donor motivations. It emerged that many of the University’s leading donors see the university as a breeding ground for the Nobel Prize winners of the future and are excited by the prospect of funding future scientific breakthroughs.
Driven by this insight, we then facilitated a workshop for the University’s marketing, communications and major gifts team to find the stories that give life to the institution’s claim to be a nurturing environment for enterprising minds.
The workshop came up with a host of stories that clearly demonstrate how the great minds at the University of Bath look further. We used this to build on the “look further” concept – for example, showing how some might look at straw bales and see animal bedding, but the University of Bath sees a way to end fuel poverty through its pioneering research in straw bale eco homes.