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The House connects Gradwell Communications to its purpose
We’ve worked with Bath-based Gradwell Communications develop its business and brand strategy through a series of workshops, internal communications projects and on-going strategic counsel.
Gradwell Communications provides communication technology that works for small businesses, including calls, connectivity and cloud services. In 2014, an internal survey identified that many employees were uncertain about the purpose and direction of the business.
Gradwell asked us to help uncover the purpose behind its brand and build a strategy and culture based around that purpose.
Through workshops, a core ambition emerged: to become UK’s best rated small business communication and connectivity provider. We then turned to Gradwell’s corporate values and culture, mapping the customer journey in order to test how the firm’s stated values were being put into action and where improvements could be made.
“The House challenged us to express our values as behaviours, not just as words,” says Nick Thompson, CEO, Gradwell. “This proved crucial, because it is behaviours and attitudes that bring values to life and underpin strong workplace cultures.”
Finally, we created an employee guide outlining Gradwell’s purpose, story, and core products, and annual strategy.
“Our employees now have a clearer understanding of Gradwell’s goal and how each person contributes to it,” says Nick. “It’s an on-going process, and our most recent employee surveys show concrete progress.”
We’ve found it incredibly rewarding to work closely with Gradwell’s senior leadership to help the firm reach its true potential, and look forward to continuing the partnership.