When you are an animal based visitor attraction it is vital that you wear your purpose on your sleeve.

Designed to inspire, our SEA HAPPY strategy encouraged visitors to get actively involved in marine conservation, from an on-line support programme for Turtle Conservation to ‘Bags for Life’ and creature adoption. The consumer feedback scores from London Aquarium showed an increase in understanding and recognition of the SEA LIFE Conservation agenda – mission accomplished.

"Research demonstrated that our conservation scores have improved."