Lorna Crouch, Marketing Manager, Norton Radstock College
Launching a new era of job creation at Norton Radstock College - a transformation born out of a historical purpose.
Norton Radstock College is a key education provider for local people with hands on courses for students with the emphasis on finding a job after college. We worked together to create a brand direction based on the college’s original purpose – the college was formed in 1947 to retrain miners. This ushered in a new era and lease of life to tie in with the opening of its modern new building. Playing on the college’s heritage and the hands-on vocational nature of the courses, we developed ‘The College That Works’ concept highlighting Norton Radstock College’s position as job creators.
"The House helped transform how the outside world sees Norton Radstock College and generated a buzz among staff. It’s an exciting time for us from which we can only move forward. We love our new strategy and everything that goes with it." Lorna Crouch, Marketing Manager, Norton Radstock College