Darren Larvin, Managing Director, Coombe Castle
A simple, powerful purpose, “Expert Exporter” has created a compelling story and a crystal clear business offer. This has led to significant sales growth in countries as far afield as Canada and Australia plus a Queens Awards for Enterprise.
After completing the corporate repositioning strategy, The House refreshed the consumer brand to include new packaging, a recipe based website and striking photography.
As a result Coombe Castle has extended its wholesale and retail presence in America. Sales are growing through expansion into new territories, including Russia and Mexico.
"Our people feel more proud of the business they work for. This makes them work harder, more productively. People struggled before - it was difficult for them to get behind a brand that didn’t exist. Now our competitors are following us – we are leading the industry." Darren Larvin, Managing Director, Coombe Castle