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Purpose Issue 2: How Culture Creates Purposeful Advantage
We're very pleased to bring you the second issue of Purpose magazine, our free resource for leaders who share our view that business can and should be a force for good - and see the potential of the £130bn purpose economy.
Issue 2 is all about values and culture. In it, we pose the question that every purposeful leader must ask themselves: are your values fit for purpose?
Purpose works, but it needs people to drive it. To create purposeful advantage, it's vital to get your values and culture right. Successful business leaders know that culture drives people's behaviour, product and service innovation and customer experience.
In this issue, we take an in-depth look at what values are, what they do, how they can be measured and how they can serve as useful tools for activating your purpose and driving business growth. This includes articles on:
- Three questions to ask about your values
- Guest column from renowned values expert Richard Barrett on culture and employee commitment
- Tips on how to measure your culture and values
Values are the missing half of the equation for many purposeful businesses. We hope you find Issue #2 thought-provoking and look forward to your feedback. Please get in touch with Steve or Graham on 01225 780000 if there is anything that you’d like to discuss further.
To download a PDF of Issue 2, click here - or to request a physical copy, please email us at hello@thehouse.co.uk.