Blog
Introducing Purpose Magazine
Welcome to Purpose - a new magazine that aims to help leaders secure “purposeful advantage” by making business a force for good.
Our first issue includes insights on:
- The commercial case for audacious purpose
- What purpose is - and what it isn’t
- How to craft a purpose statement that will inspire your company
More and more businesses are waking up to the transformational power of purpose. The conversation has shifted from “why does my business need a purpose?” to “how can I define, implement and communicate purpose?”
Purpose is now fully mainstream. This is great news, but more mainstream purpose becomes, the greater the danger that its meaning becomes diluted. Now more than ever, the “business as a force for good” movement has to be crystal clear about what we mean by “purpose”.
This is why we’ve created Purpose magazine. In the coming issues, we will articulate how businesses and brands can outperform the market and make a positive difference by harnessing the power of purpose-driven vision, values-led culture and creative storytelling.
Purpose is a free resource for business leaders who share our belief that business can and should be a force for good - and who see potential in the £130 billion purpose economy.
To download your PDF copy (1.6MB), click here - or to request a physical copy, please email us at hello@thehouse.co.uk