Blog
Helping Prima Dental make an impact at the world’s leading dental show
Our client Prima Dental exhibited at the International Dental Show (IDS) in Cologne this spring, where it promoted two new product ranges comprising over 100 new products. We helped Prima Dental develop the brochures and product names for the new ranges.
The IDS is the world’s largest dental show with over 125,000 visitors. This year, Prima Dental held meetings with over 200 existing and prospective customers in five days through its presence at IDS.
Prima Dental is a precision dental product and marketing company with a global reach. It’s also a brilliant UK manufacturing and export success story. From its state of the art facility in Gloucester, Prima Dental launched into the Indian market in 2014 and picked up a Queen’s Award for Export Achievement for its efforts. It is now pursuing new ventures in the Americas.
At The House we still have fond memories of Prima Dental’s last visit to IDS back in 2013, where it launched its new, purpose-driven brand identity. We worked closely with the whole Prima Dental team to identify and articulate the business's core purpose – “the pursuit of better”. We’re very happy to have continued the relationship and congratulate the Prima Dental team on a successful show in Cologne.