Blog
Tackling personal challenges through the power of rugby
We’re proud to be working with Bath Rugby Foundation to help increase local awareness and understanding of its work.
Bath Rugby Foundation is a charitable foundation with a distinctive mission: to reach people at key times in their lives and intervene to make a positive impact. The Foundation aims to help people tackle difficult challenges such as bereavement, unemployment or social isolation, using the same coaching techniques Bath Rugby relies on to achieve success on the pitch.
It’s an ambitious approach that is already yielding great results in the community. However, not enough Bath Rugby fans or local philanthropists clearly understand the role the Foundation plays and how it goes about its work. Following the appointment of Mandy Gardner as General Manager last September, the Foundation asked The House to help it take a fresh look at how it communicates its vision with the public.
We started by speaking to donors about perceptions of the Foundation’s work among the fan base. Building on that insight, we have held a series of sessions with both members of the Foundation team and service users. These sessions have unearthed brilliant success stories and helped us find better ways to explain Bath Rugby Foundation’s core purpose.
Image; Bath Rugby Foundation