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Why you should put culture first and engagement second
Our Business Head, Graham Massey, has once again shared our thoughts with ethical business magazine Salt, this time discussing why we think culture is more important than employee engagement. You can read the full article on Salt's website.
“Put simply, strong workplaces aren’t built on strong engagement: they are built on shared beliefs, value-led behaviours and an inspiring common purpose. In other words, a common culture.”
In the article, Graham outlines the key questions that employee engagement programmes rarely ask:
- What are your values as an individual and how do they align with the purpose and values of the company?
- What are you getting out of working here – and how does that affect what you’re putting in?
- Why do you work here and not at a competitor?
These are deeper questions of values and culture.
Traditional employee engagement always risks becoming a survey-driven exercise designed to prove that everything’s OK rather than actually making sure that everything’s OK.
By contrast, culture goes beyond engagement and speaks to the emotional, purposeful element in an employee’s motivation.
A strong values-led culture keeps your organisation healthy and your employees inspired and engaged. And best of all, culture is still measurable, thanks to tools like the Barrett Values Centre’s Cultural Value Assessments.
For more, please read the full article here.