Blog
The House helps Bath’s museums team up to boost visitor numbers
The House is helping Bath Museums increase the profile and visitor numbers of 13 local museums by developing a collective purpose, identity and communications collateral.
Following on from a 2-year project to explore the value of working collaboratively around a number of activities, Bath’s 13 museums invited us to facilitate a series of workshops that brought them together to talk about their common purpose and pinpoint shared goals. After establishing this sense of collective purpose and brand, we created a series of tools to support Bath Museums’ target of increasing visitor numbers by at least 5% by the end of 2016.
This included a new visual identity for the group, an events calendar and a set of internal stakeholder engagement collateral to help tell their story across the city. The House also worked to create individual ‘WOW’ stories; brief summaries of the most eye-catching attractions of each museum backed by historical background information and notable trivia, allowing easier and faster promotion to attract visitors and increase each museum’s profile.
Anna Bryant, Project Co-ordinator, Bath Museums, said: “Bath Museums now know that they are better together, and working with The House has allowed them to explore their collective story, the development of which enables them to talk confidently about themselves and each other to both visitors to the city and potential partners”.
We see great potential to grow Bath’s reputation as one of the world’s leading cultural hotspots. We are very proud to support Bath Museums in creating a collective purpose and story for Bath’s world-class cultural attractions.