Blog
The House crafts visual identity for “Percent Club” charity initiative
We’ve created a visual identity for Percent Club, a local charitable business initiative to that encourages firms across the South West to give a percentage of their profits towards charitable causes.
We believe that business can be a force for good. Joining the Percent Club is a simple step that will help Bath businesses inspire real change in the local community by donating money, time and in-kind contributions.
The logo we’ve designed serves as a “badge of membership” that participating businesses can use on stationary, websites and emails to promote their involvement and to spread the word about the initiative. This visual identity neatly communicates the Percent Club’s purpose and will help build a movement around business charitable giving in Bath.
We’ve also developed the design of the Percent Club’s website and newsletter.
Our work for Percent Club is the latest in a string of pro bono projects for local organisations that promote good, including Bath Rugby Foundation, Julian House, the Public Services Board and the Special Olympics.