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New campus signage goes live to complete brand new direction for Norton Radstock College
Norton Radstock College has completed the launch of it new brand with the final addition of new campus signage this week. The brand agency The House, worked with Norton Radstock College to create this new brand direction to usher in a new lease of life, tied into the opening of its modern building.
Norton Radstock College has been training local people since 1947 when it provided the skills and qualifications to ex-miners to help them find jobs, grow business and develop the local economy. Today, it is a key education provider in the area and offers a wide array of ‘hands on’ courses with a strong focus on students finding a job after college.
Playing on the college’s heritage and the hands-on vocational nature of the courses, The House developed ‘The College That Works’ concept highlighting Norton Radstock College’s position as ‘job creators’. Visually inspired by typography from the town’s mining roots a logo with the look and feel of a company was paired with a modern colour palette and imagery style to give the identity a feel of modern industry. Instead of a standard prospectus The House designed a Careers Guide full of advice and student profiles and also designed web visuals, complete campus signage and brand guidelines.
Steve Fuller, Creative Head, The House said:
”Norton Radstock College clearly demonstrates that a powerful effective brand delivers confidence in an organisation, it delivers belief and purpose in what they do. Building on their role as job creators the Norton Radstock College has now increased its profile to involve the whole of Midsomer Norton, Radstock and surrounding area.”
Particularly impressed with the way Norton Radstock College team has developed the concept to include the recently opened Job Shop, Lorna Crouch, Marketing Manager, Norton Radstock College said:
“The House has helped transform how the outside world sees Norton Radstock College and generated a buzz among staff. It’s an exciting time for us from which we can only move forward. We love our new brand and everything that goes with it.”
Early feedback on the new brand and identity has been extremely positive. It has given the whole college a new lease of life and a new direction and look and feel for all the marketing materials. The college has invested in advertising using ‘The College That Works’ campaign and has developed an ‘alumni’ programme tapping into Radstock’s job creators.