Blog
Does your business rock?
Earlier this month, we ran a Masterclass in conjunction with Business Insider magazine discussing the value of fans to business with 9 business owners and senior marketers.
Here’s a link to the article
http://www.insidermedia.com/webmail/docs/2013/BrandingRT_DPS.pdf
So how can we help you create fans for your business?
We’ll help you to write your “Happily ever after” – a clear vision for your business that you share with your team
We’ll work with you to define a purpose beyond profit – if profit is the outcome of a successful business, what do you want to do good at?
We’ll help you to make a promise and, as importantly, keep it – help everyone in your business to agree, share and stick with a commitment to your customer
We’ll ask you to do the ‘logo test’ – take your website or a piece of advertising and cover up the logo, why would fans get excited about you over your competitors?
We’ll talk to your fans and your critics so that you can know your customer – the more you know about your customer, the more likely it is that you will say or do something that will make them a fan.