Blog
A fresh look for Touchstone in 2012
As part of our on-going work with property management company Touchstone CPS, we helped them to differentiate the various offers within their business by creating a range of sub brands. Using the visual brand DNA created earlier in the year, we set each business area apart by employing variant colours within the brand palette and gave each new sub brand its own strapline.
“We’re really happy with the end results of this project”, says John Midgley from Touchstone. “One of the most satisfying part of the process was carrying out our own photo shoot, so that now all the imagery on the website is ours and truly reflects our identity and commitment to quality on every level”.
Incorporating of all Touchstone services on one site has set the standard for a collaborative working relationship within the business where all areas can benefit from each other’s experience and knowledge rather than working as separate companies. It has also increased chances for cross selling across the business for new and existing clients. The resulting suite of refreshed logos have been applied to stationery, office walls, brand guidelines and, of course, the new website.