Every organisation needs a clear sense of direction and purpose

Jayne Mansfield - Associate, Brand Strategy

Every organisation needs a clear sense of direction and purpose.

A purpose that customers relate to, that employees and stakeholders wholeheartedly embrace, that drives brand behaviour and is increasingly tied to future profitability.

I believe the first step to finding your purpose is establishing exactly what your brand stands for and using this as the compass to navigate your business.


Jayne is a highly experienced strategic marketer with an excellent track record of delivering results in challenging environments. She has developed and nurtured brands and the teams that manage them across both national, and international markets.

She earned her marketing stripes with British Airways, where she led the launch of the alliance brand Oneworld and oversaw the communications campaign for the rebrand of BA’s First and Club World. She then moved to Orange telecom group as Head of Group Brand Strategy.